Frase

What is Frase?

Frase is an AI SEO content platform built to help writers and content teams research, outline, draft, and optimize articles faster without losing search-ranking performance. It analyzes top-ranking pages for any target keyword and generates a data-backed content brief — covering headings, questions to answer, and word count targets — so writers know what a piece needs to compete before they start drafting. Frase's AI writing assistant can then generate full drafts or expand sections based on that brief, while its built-in SEO scoring compares a piece against top competitors in real time and flags gaps as edits happen. Additional features include a Content Analytics dashboard to track which published pages are gaining or losing search traffic, topic clustering for planning content around a broader keyword strategy, and an "Answer Engine Optimization" focus aimed at getting content cited by AI search tools like ChatGPT and Google AI Overviews, not just traditional search rankings. It's built for content marketers, SEO teams, and agencies producing search-driven content at scale who want research and optimization handled in one workflow instead of stitching together separate keyword and writing tools.

Strengths and limitations